ofertas de emprego: maneuver marketing
- Maneuver MarketingTeletrabalhoPostedAnunciada há mais de 30 dias·
- We are looking for a leadership-level Design expert to guide and mentor our in-house team of 4 Senior Designers.
- Speed of Product Scaling Cycles.
- Visualizar todas as ofertas de emprego: Remoto
- Pesquisa por salário: salários de Head of Design - Remoto
- Maneuver MarketingTeletrabalhoPostedAnunciada há mais de 30 dias·
- You’ll define our scaling framework and SOPs, ensuring process excellence and strong cross-functional collaboration with various internal teams: Product,…
- Visualizar todas as ofertas de emprego: Remoto
- Pesquisa por salário: salários de Copy Chief
- Maneuver MarketingTeletrabalhoPostedAnunciada há mais de 30 dias·
- You will leverage creative insights, data, and research to craft a compelling and effective creative strategy.
- Improve overall brand aesthetic, look & feel.
- Visualizar todas as ofertas de emprego: Remoto
- Pesquisa por salário: salários de Creative Strategist - Design (DTC, Static Ads, Video Ads) - Remoto
- Maneuver MarketingTeletrabalhoPostedAnunciada há mais de 30 dias·
- You will work on a variety of copy - that includes advertorials, landing pages and upsells & cross-sells through CRO, video ads - to find product-market fit and…
- Visualizar todas as ofertas de emprego: Remoto
- Pesquisa por salário: salários de Senior Direct Response Copywriter (Supplements, DTC, Meta Ads, Landers, Upsells)
Job Post Details
Dados da oferta
Veja como os detalhes da oferta se ajustam ao seu perfil.Tipo de oferta
- Período Integral
Descrição Completa da Oferta
Build, Scale & Operate Leading DTC Brands alongside A-Players
Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$150M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023. This is just the beginning of our journey though, and you could be part of the next stage of our growth!
Your Next Role
We are looking for a leadership-level Design expert to guide and mentor our in-house team of 4 Senior Designers. This position will allow you to drive creative innovation, enhance performance, and elevate the quality of output across all projects.
You’ll take ownership of developing processes and strategies that ensure seamless project execution, in line with our brand and product goals. Collaborating closely with the Copy Chief, Head of Video, Head of Growth, and other cross-functional leaders, you will be responsible for creating and implementing training programs, as well as overseeing the development of creative production tools and ideation frameworks.
This is a key leadership opportunity to influence our creative direction, ensuring our teams deliver outstanding results while pushing the boundaries of innovation and creativity.
What You’ll do
Performance Management
Oversee and manage up to 7 creative projects or growth campaigns alongside the Head of Growth & Copy Chief to ensure consistent performance and milestone achievement
Analyze campaign results to identify gaps, collaborating with Senior Designers to develop hypotheses and briefs focused on improving formats, concepts, and visual hooks using performance data
Conduct regular performance reviews, providing feedback to optimize workflows and enhance the quality of creative output
Track, implement, and modify production processes to ensure a smooth transition from product launch to scaling, aligning objectives with the Head of Growth on key metrics like ROAS and revenue goals
Provide regular performance updates to key stakeholders, including the Head of Growth, Head of Videos, Copy Chief, and other department leads on campaign performance and team progress
Process/SOP Creation & Optimization
Design and implement visual boards that emphasize essential principles like audience targeting, replicating organic content styles, and crafting compelling visual narratives
Improve message delivery and scalability by creating processes and SOPs that guide the design of high-performing, adaptable creatives across multiple platforms
Creative Team Mentoring & Upskilling
Analyze team capabilities and identify areas for improvement to enhance creative output in terms of quality, speed, and volume
Create ideation frameworks to address common challenges like format blindness and ensure message and creative congruence through these frameworks
Collaborate with cross-functional teams to create training videos and materials for knowledge-sharing, focusing on building winning campaigns
Team Management & Scaling
Management of 4 experienced designers direct reports across different locations, both in our SG HQ and remote locations
Partner with Talent Acquisition (TA) to attract, assess, and hire creative talent who align with company culture and possess the necessary skill sets
Oversee onboarding processes, ensuring that new hires meet project expectations within their first 30 to 90 days
Lead the development of foundational training modules for onboarding and ongoing skill development
Compliance & Secondary Responsibilities
Collaborate with legal teams to ensure all advertising materials meet compliance standards
Work with cross-functional teams to streamline the creative process, including optimizing documentation, workflows, and templates
Align creative development with broader business functions, ensuring consistent communication and persuasive messaging across all outputs, including brand assets like photography, product/label design, and social media
How You’ll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
Speed of Product Scaling Cycles
Guide the creative team to meet growth OKRs across multiple SKUs, collaborating with leadership to ensure alignment with company goals
Provide strategic advice and coaching to Senior Designers, establishing key processes that drive performance and exceed expectations
Creative Performance
Elevate the quality, speed, and volume of high-performing creative assets, with defined OKRs focused on engagement and scalability
Develop creatives that drive strong engagement metrics such as shares, CTRs, and CVR rates, ensuring they can scale effectively across campaigns
Team Performance
Scale the team productivity & efficiency, while ensuring all your direct reports are meeting their individual KPIs
What You Bring
8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC/eCommerce space
Proven track record of launching successful campaigns generating 8-9 figure revenues, with a focus on viral, conversion-driven creatives across multiple channels
Expertise in developing compelling concepts and visual storytelling to create high-performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.)
Experience managing and scaling creative teams of 6-10 people, including inhouse designers, and a strong network of photographers, videographers, content creators, and media partners to execute performance-driven campaigns
Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi-channel placement, and running tight, well-planned production schedules
Problem solver with high ownership and a strong ability to identify opportunities, create alignment, implement solutions, and use data/feedback to continuously improve performance
Previous experience in the health, beauty, and wellness space in direct response/DTC is preferred but not required for success in this role