Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$150M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023, and in 2024, we've been awareded 2nd place on the E50, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey though, and you could be part of the next stage of our growth!

Your Next Role

We are looking for a seasoned & passionate Copy veteran to lead our in-house team of 7 experienced copywriters. This role offers the opportunity to craft the vision, mission & operating principles of the function moving forward.

You’ll define our scaling framework and SOPs, ensuring process excellence and strong cross-functional collaboration with various internal teams: Product, Traffic, CS, and the extended creative team (Design + Video).

This leadership role offers a unique opportunity to work with our management team and founder to streamline, upscale and upskill our direct response copywriting across multiple media & platforms. As we keep building & scaling new brands, you will be in a unique position to shape the future of all our copies.

What You’ll do

Copy Performance Management

• Oversee copy on 200+ ads per week towards growth campaigns across 9 SKUs alongside the Head of Growth & Creative Director to ensure consistent performance and milestone achievement

• Analyze campaign results to identify performance gaps and collaborate with senior copywriters to develop targeted solutions (including positioning, CVR, AOV, LTV gaps)

• Implement a strong performance & data-driven culture across the copy team while conducting regular performance reviews and provide feedback to optimize individual and team output

Team Management & Scaling

• Management of 7 experienced copywriters direct reports across multiple locations, both in our SG HQ and various remote locations

• Partner with Talent Acquisition (TA) to attract, assess, and hire copywriters who align with both the company culture and required skill sets

• Oversee the copy team onboarding processes, ensuring that new hires meet project expectations within the first 30 to 90 days

Copywriters Mentoring & Upskilling

• Conduct an audit on the existing team capabilities & performance against various KPIs, identifying skill gaps while recognising and promoting good practices

• Collaborate with cross-functional teams to create a dedicated L&D program, tailored to improve the quality, speed, and volume of the copywriting team

• Lead the development of foundational training modules for onboarding and ongoing skill enhancement

Process Review & Optimization

• Implement processes to ensure a smooth transition from product launch to scaling campaigns, aligning ROAS & Sales objectives with the Head of Growth

• Process/SOP Creation, Implementation + Improvement. Design and roll-out effective drills and routines for the team focusing on essential DR fundamentals like hooks, leads, angles, and closing techniques

Compliance and Secondary Responsibilities

• Collaborate with cross-functional teams (Creative, Growth, Product & BD) to ensure advertising materials meet local market compliance standards

• Align copy development with broader business functions, ensuring aligned communication, brand image and persuasive messaging in all outputs

How You’ll Succeed

Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

• Speed of Product Scaling Cycles

  • Lead the team to achieve sales & growth OKRs across multiple SKUs as defined with our management team

• Ad Performance

  • Increase the quality, speed, and volume of winning ads, with defined KPIs (ROAS, CTR, CPC, Spend, CPUS, CVR, CPC, CRO)

• Team Performance

  • Scale the team productivity & efficiency, while ensuring all your direct reports are meeting their individual KPIs

What You Bring

• 10y+ total experience in direct response copywriting with min. 3y+ in a similar position, preferably within an agency or DTC brand (eCom/Shopify/Amazon)

• Successful track record crafting, launching & optimizing winning copies on multiple online channels (Meta, Google, TikTok) on behalf of 7+ figures brands or products

• Managed, scaled and upskilled copy teams with 5+ direct reports in a fast paced environment, while creating a strong culture with local and remote reports

• Audited, improved & documented on existing SOPs/scaling framework: research, ad/angle creation, hook/ creative variants, funnel CRO, production schedules

• Result-driven individual with strong sense of ownership, and an appetite for cross-functional collaboration across product, traffic, CS, and creative teams

• You identify opportunities through data analysis, get alignment, implement solutions, and always seek to improve operational performance & process excellence

• Previous experience in the health/beauty/wellness DXC/D2C space are preferred but not mandatory to be successful in this role