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Job Post Details
Digital Content Strategist with Expertise in Landing Page Copywriting - job post
Dados da oferta
Veja como os detalhes da oferta se ajustam ao seu perfil.Remuneração
- 1 824,44 € - 2 736,66 € por mês
Tipo de oferta
- Full-time
Descrição Completa da Oferta
Job Title: Landing Page Writer
Employment Type: Full-time
Rate: USD $2000 -$3000 per month
Hours of Work: 40 hours per week
Overview of the Role:
As a Landing Page Writer, you will create high-quality, engaging content for various digital channels, supporting marketing and branding efforts. You will develop blog posts, website content, landing page copy, social media posts, and more to drive traffic, build brand authority, and foster customer engagement. In addition, you will leverage our customer persona system to craft content that resonates with the right audience and aligns with their mindset at every stage of their journey.
Roles & Responsibilities:
- Craft Compelling Content:Develop persuasive, clear, and action-oriented copy for landing pages to drive conversions such as sign-ups, purchases, and lead generation.
- Implement Customer Persona Framework:
Utilize our customer buying persona system to:
List and segment customer types who may visit the landing page.
Score customer types based on alignment with the client's core target
audience.
Focus content on the primary customer persona if it represents 80% or
more of the audience.
If below 80%, adapt content to cater to additional personas with relevant
demographics such as gender, age, location, and device preferences.
- Optimize for SEO & Conversions:Write keyword-rich content that balances readability and SEO best practices to boost organic traffic and conversion rates.
- Collaborate with Teams:Partner with marketing, design, and UX teams to ensure that the content aligns with visual layouts and supports a smooth user experience.
- Map the Customer Mindset Journey:Understand how customers arrive at the landing page and develop content that aligns with their stage in the buyer’s journey.
- Test & Refine:Create A/B variations of landing page copy and analyze results to make data-driven optimization decisions.
- Maintain Brand Consistency:Ensure all content reflects the brand’s tone of voice and follows company messaging guidelines.
- Ensure Accuracy & Compliance:Fact-check all information to maintain accuracy and meet any industry-specific regulations.
Non-Negotiable Skills:
Proven experience as a landing page writer or digital copywriter (portfolio required).
- Strong knowledge of conversion rate optimization (CRO) principles.
- Familiarity with SEO best practices and keyword strategies.
- Excellent ability to write clearly, persuasively, and concisely.
- Experience conducting audience research and tailoring content for specific market needs.
- Skilled at working with cross-functional teams, including designers, marketers, and UX/UI specialists.
- A/B testing and Google Analytics experience are preferred.
- Familiarity with heatmaps or other analytics tools is an advantage.
Recruitment Process:
- Submission of CV and responses to pre-qualifying questions.
- Initial Interview with the hiring team.
- Pre-hiring Assessment Test to evaluate skills.
- Final Interview to discuss fit and expectations.
- Job Offer and Onboarding for the selected candidate.
Job Type: Full-time
Pay: 1,824.44€ - 2,736.66€ per month
Application Question(s):
- How do you approach audience research when crafting landing page content?
- Can you share a portfolio of your work, in particular landing pages.
- Do you have experience writing persuasive content?
- Do you have experience writing landing pages?
- Have you worked in an agency environment before?
- Do you prefer to follow instructions, or find/invent an answer yourself?
Work Location: Remote